Watch Kendrick Lamar’s video for “Squabble Up”

Kendrick Lamar in concert Rochester^ Michigan - April 13 2013

Kendrick Lamar has released the music video for “Squabble Up,” taken off his surprise new album GNX that dropped last Friday (Nov. 22).  GNX is the follow-up to Mr. Morale & the Big Steppers with features from Sounwave, Jack Antonoff, Mustard, Kamasi Washington, SZA, Deyra Barrera, Roddy Ricch, Terrace Martin, and more. Currently, the entire top 10 of Spotify’s U.S. chart is comprised of songs from GNX. 

The music video for “squabble up” (Lamar had previewed the track in the “Not Like Us” video) was directed by longtime collaborator Calmatic and executive-produced by Lamar and Dave Free. It finds Lamar reading a fictional book called ‘How to Be More Like Kendrick for Dummies’; and later, he holds up a sign that reads “JESUS SAVES GANGSTERS TOO!”

The “squabble up” visual also features numerous easter eggs, including a poster for the Dec. 14 ‘Compton Christmas Parade’ and a reference to Isaac Hayes’ outfit on the cover of his 1971 album Black Moses, as well as a board filled with jumbled letters, leading fans to speculate they contain hints about additional new music.

See the video for squabble up: HERE.

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